I was very excited to be asked to direct and film the new video for The Urban Voodoo Machine.
I have photographic knowledge and have been experimenting with video over the last year, but putting together a professional music video in the time was a tall order.
After coming up with the original concept with Caroline who’s idea it was to have Ane seemingly leaving PR only to return to him, things sort of started to roll.
PR had a few good ideas to build on, the poker game, the glass shot, and the use of The Lexington. The rest sort of took shape through talks with PR.
After a conversation with Miss Miranda, we had someone on the graphics, and an offer from Anthony Ratcliffe on the editing.
On the day of The Lexington shoot, the sound and lights guy was unavailable so we lit the whole thing using my two studio flash-heads, using only the modeling light attachment.
Add some second anglefilming from Anthony at The Lexington and The Poker Game, a walk round London with Ane and you have one decent video in 3 weeks.
The video has already had a massive 1200 plays in 48 hours.
Good job all round team, pleasure working with you.
See some behind the scenes shots below